Defining Service Transformation (A Start)

Jess McMullin
Situ Strategy
Published in
1 min readMar 5, 2017

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Here’s a quick start on what service transformation involves.

Roadside, Kauai

Service transformation is the required organizational and systemic change in order to design and deliver new services which become integrated with the business in sustained and ongoing strategy, structure, and operations at scale.

It is lasting change that substantially shifts the course of the organization, rather than repackaging the status quo.

Transformation changes the landscape.

While service innovation creates and deliver new value, service transformation ensures that services stick, delivering value for the long term.

Transformation often works at a different timescale — while we can undertake discrete activities to catalyze it, deep transformational results are often only visible as we look back over years.

Finally, there is transformation the noun, and transformation the verb. Transformation (noun): What are the changes, the shifts, the new?

Transform (verb): And what are the actions, the decisions, the tempo, and the logic of influence that lead to that change?

Vast change pushed quickly leaves scars on the land, and scars on the organization. Considering the time horizon, the currents of context, and our ability to find leverage points in the system and then act is the deep practice of transformation.

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Human-Centred Management Consulting at Situ. Help purpose-driven organizations develop capability and culture to tackle big, worthwhile challenges and change.